Dato:
23. maj 2012

Formål:
Do you know the future of the pharma industry? Should we turn our business into a disease management model, or should we make strategic alliances with other healthcare-providing companies? In our workshops, we will debate and challenge future pharma strategies and use scenario methodology.

Our workshops give you a unique opportunity to discuss the future of the pharma industry with other key management employees and focus on what we can do together as an industry. Should we turn our business into a disease management model, or should we make strategic alliances with other healthcare-providing companies?

Indhold:
We will, among other things, debate the following challenges:

• The European drug market is under pressure and many companies look to new markets in the developing countries
• Europe is facing a chronic disease epidemic with populations dominated by increasing amounts of elderly people
• Society will demand that pharmaceuticals are proven and used cost-effectively
• Blockbuster drugs are running out of patent
• New biologics are introduced at high prices for small patient groups
   

Målgruppe:
Our three executive workshops are aimed at key management employees. The first two workshops will focus on creating a common framework for the third workshop. And the third workshop will then form a future path for the pharma industry and be very interactive.

Forudsætninger:
The language of instruction is English.